Just in to the Email is for Old People Desk

"Virginia Tech officials sent out e-mail alerts about a shooting rampage that killed more than 30 people at its campus in Blacksburg, Va. But few people there received them. Students have stopped relying on e-mail for information, say many college administrators. That trend is prompting colleges to try new technology to immediately notify everyone on a campus of an emergency. Many of the new services are built around the ubiquitous cellphone."

From the Chronicle of Higher Education (subscription only)