Higher Ed, Inc - from Branded Nation

Bekke Aaron sent this to me a few days ago, and just as I was blogging it today, I read University Diaries, and saw there a longer post about it than I intended. So, go there to read more and better...

The essay linked above is an excerpt from a new book by James B. Twitchell, professor of English at the University of Florida, titled Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld. Twitchell, the author of a number of books about American culture, discusses the forces of corporatization and commerce in today's universities, churches, and museums in a lively prose style.